Advertising is a major part of the way we absorb information about the world around us. In recent years, the terms branding and marketing have been used interchangeably, but in reality, they are quite distinct. If you’re wondering what the difference is you’re probably not alone. Do you market your brand or brand your marketing? Is one better than the other? Which one is the better bang for my buck? We hear you. First, let’s break down the key differences between branding and marketing so you can recognize the benefits of each.

We know that entrepreneurs and business owners of all kinds are constantly seeking innovative ways to elevate their companies. One avenue we’re surprised more leaders aren’t going down to help reach their full potential is Influencer Marketing. Influencer marketing connects businesses with a diverse audience in attainable ways and speeds unimaginable just a few years ago.

Should old trends be forgotten and never brought to mind? Well, probably not totally forgotten but it’s time to look forward as the calendar here at Social Boss! There’s so much that happened last year, no one could have predicted it all, which makes the prospect of 2024 all the more exciting. Around the office, we have collected more than a few insights on what to expect to see for digital marketing trends this year.

Time moves quickly and we’re already deep into 2024. This time of year we’re looking forward, both figuratively and literally, to the next chapter and positioning ourselves to level up. After all, if you’re in the same place you were last year at this time then you might be feeling stuck. We don’t like feeling stuck either, so if you are then we’ve got some good advice that can get you back on track. The success of your business isn’t entirely dependent on providing top-notch, unique products or incredible services to the fine folks in Calgary, it’s impacted by how you present yourself online.

These days most people’s attention spans are shorter than this sentence. Users shift their interest in less time that it takes for the timeline to refresh. In the ever-evolving landscape of social media it’s better to be leading trends than catching up with them but things move so fast that many end up with world wide web whiplash.

There are various actions involved with selling your company's goods and services, all of which are included under the general word "marketing." In addition to advertising, customer research, product design, and search engine optimization are some of the most significant marketing operations today.