The Importance of Online Reputation Management
Taking Small Business in Calgary to the Next Level
Time moves quickly and we’re already deep into 2024. This time of year we’re looking forward, both figuratively and literally, to the next chapter and positioning ourselves to level up. After all, if you’re in the same place you were last year at this time then you might be feeling stuck. We don’t like feeling stuck either, so if you are then we’ve got some good advice that can get you back on track. The success of your business isn’t entirely dependent on providing top-notch, unique products or incredible services to the fine folks in Calgary, it’s impacted by how you present yourself online.
Have you heard of ORM (Online Reputation Management)? Don’t worry if you haven’t, there’s a lot of acronyms out there, we can break it down for you and explain why it’s important. ORM is kind of the unsung hero that can help your business’s digital presence grow.
For many of our friends and clients in Calgary, business is booming but the competition is fierce and your online reputation is essentially the virtual storefront people rely on to make their spending decisions. Maybe you’re a bustling café in the heart of downtown but your online presence is less active.
That’s where ORM comes into play.
Your potential customers are almost certainly reading reviews, checking out your website, and scrolling through your social media profiles before ever setting foot in your physical space. So, what are you communicating to them via these channels? It’s not just about having them, it’s about curating a digital vibe that reflects the essence of your brand.
Good reviews can propel your business to new heights, while a negative reputation can be the iceberg that sinks your Titanic, and we all know that word-of-mouth spreads faster than a summer wildfire. Social media is our version of the town square, so engaging with the public on every digital platform is a fundamental requirement for success. Things like responding promptly to comments, addressing concerns, and showcasing the humanity of your business can turn a one-time visitor into a loyal customer.
It’s one of those things that sounds simple but is very nuanced and layered, which is what we’re here to help with – you don’t have to do it alone! We’re your knight in shining armour, armed with all the battlefield experience and crafty creativity you’ll ever need (basically, we know the best ways to curb negativity and promote positivity).
Your reputation is a thread that weaves through every click and comment, so why leave it to chance? Partnering with professionals is one advantage you’d be silly not to take because trends change faster than the weather in a Calgary winter and having a dedicated team to manage your online reputation is key. You want to build and maintain a sterling reputation and we want to help you perfect it. So, let’s start a conversation about ORM and take your business to the next level!