New Marketing Trends!
Calgary’s Top 5 Digital Marketing Trends of 2024
Should old trends be forgotten and never brought to mind? Well, probably not totally forgotten but it’s time to look forward as the calendar here at Social Boss! There’s so much that happened last year, no one could have predicted it all, which makes the prospect of 2024 all the more exciting. Around the office, we have collected more than a few insights on what to expect to see for digital marketing trends this year.
As we start a fresh page, Calgary’s influencers and content creators are primed to show the world what they can do and we can’t wait to see what they come up with. It’s going to be thrilling to experience as the pages turn but we’ve put together a list of what we believe are the Top 5 Digital Marketing Trends for 2024!
Virtual Reality Integration - You’ve invited followers into your world and now they can step into it! Your audience can immerse themselves into a 360-environment and explore whatever they want! VR is the inevitable next step, so make your mark early!
Micro-Influencing Campaigns - There’s value in thinking local. Localized influencing focuses on authentic, community-driven targeted content. Capitalize on your roots by building a partnership with your area and bringing a personal touch.
Social Commerce Evolution - Platforms are evolving to be more than just places people connect, they’re essentially marketplaces themselves, and the lines between socializing and shopping are blurring. Turn your content into a storefront, share your favourite local products, and leverage the direct shopping features to transform your profile.
A.I. Powered Personalization - The era of one-size-fits-all content is long gone. We’ve seen gigantic strides in AI and it’s time to use it for hyper-personalized experiences. Leverage tools to analyze data, curate content, and practically predict what your audience wants and needs before they even know it.
Sustainability Marketing - We’re big fans of being eco-conscious and championing causes continues to gain momentum. Showcase your commitment to green living and lead the charge toward a sustainable future.
Calgary always presents a unique canvas for creative types to fill out with their flourishes of vivid imagination, which gives artists an edge when engaging with their audiences. It’s important to always be ready to adapt and think forward to innovate but if you use the above five digital marketing trends in 2024 then you’ll be ahead of the pack.
Remember, it’s not just about followers and impressions, it’s about connection and impact, now more true than ever, as Marshall McLuhan once said, “the medium is the message.” We’re working on all sorts of fun things for you over the next few months but no matter what happens we’re here for you, monitoring the madness and tracking the trends so that you can put your best self forward!