Increase Your Business Influence

The Role of Influencer Marketing in Calgary

Some of the best entrepreneurs in Canada have developed their amazing ideas here in Calgary. It’s amazing seeing what new businesses pop up -– there’s always plenty of time to spot something new while stuck in rush hour traffic.

We know that entrepreneurs and business owners of all kinds are constantly seeking innovative ways to elevate their companies. There’s more tools available now than ever, but one avenue we’re surprised more leaders aren’t going down to help reach their full potential is Influencer Avenue (cross section of Broadcasting Boulevard). Influencer marketing connects businesses with a diverse audience in attainable ways and speeds unimaginable just a few years ago. 

Let’s set the stage and raise the curtain: there’s the business that you’ve put so much time and energy into (looks good, right?) and it’s thriving out there but there’s so much more room in the auditorium for your voice to reach. That’s where an influencer comes in, it takes your business and puts it in the hands of a recognizable, trusted figure that can shout your praises and share your message to a whole new group of people. It’s like having your very own celebrity ambassador without breaking the bank.

You might think all social media influencers are the same or that they offer the same basic thing but we’re so happy to let you know that these content creators offer a variety of options! Seriously, the range of talent that people have amazes us, it’s basically limitless. Our point being that there’s going to be someone out there that is perfectly suited to your needs and style.

Once you’ve found your perfect creator, they will help you connect your amazing business with their small army of attentive viewers. Influencer marketing isn’t just a trend like that short-lived but glorious period where companies advertised via blimp, it’s a strategic move with a positive track record that has proven to be an indispensable way to advertise your business.

The key to successful influencer marketing lies in the authenticity and relatability of the chosen influencer. Here at Social Boss, we understand this dynamic and are perfectly suited to pair your business with the best branding spokesperson out there by aligning owners with creators who genuinely resonate with their values. Contrary to what some uninformed folks would have you believe, influencers aren’t just about pretty pictures and catchy captions. They serve as relatable storytellers that know how to capture attention and convey a message.

So, if you want to take advantage of the best advertising value on the market (especially in this economy) then it’s probably a strategic imperative to incorporate influencers into your marketing strategy. Tap into a pre-established community and gain access to a pool of potential customers, better yet it’s scalable so you can expand your business reach at any level! If you need help getting pointed in the right direction, we’re here for you and we’ve even got a brand new studio location near downtown Calgary as a creative hub too.